Our Story
Why GearBook exists
Every guide I've climbed with knows their gear inside and out. They make dozens of product recommendations every season. And almost none of them see a cent from it.
I'm Luke — founder of GearBook. I started climbing a few years back, and one of the first things I noticed was how much guides shaped what I bought. The shoes, the harness, the belay device — all of it came from a recommendation made on a crag somewhere.
Those guides were walking product engines for the outdoor industry, and they were doing it for free. Meanwhile, brands were collecting full retail price on every sale they indirectly drove.
GearBook is the fix for that. We handle the affiliate infrastructure, the catalog design, the tracking, and the monthly reporting. You handle what you already do — guiding, teaching, and recommending gear you actually trust.
The Starter catalog is free because the barrier to getting started should be zero. If you guide people outdoors, you deserve to benefit from the influence you already have.
"The mountains are generous to those who approach them with humility."
What We Stand For
Transparency
You see exactly how many clicks, sales, and dollars you generated — every month. No black boxes, no "trust us."
Simplicity
Affiliate marketing is genuinely complicated. GearBook abstracts all of that so you never have to think about it.
Alignment
We earn a cut of your earnings — not a monthly fee. That means our interests are perfectly aligned with yours.